Promotions Mean Profits
Promotions Mean Profits
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Frequently Asked Questions

Aren't the liquidators the only ones that make money?

Not at all. The partnership between you and our team is designed so both sides profit. The proper mix of advertising, inventory and traffic into the store allows for maximum impact. It is not uncommon for our highly trained sales staff to increase a stores low margins enough that it offsets the commission fees associated with running a promotion. We don't make our first dollar until the first sale is entered. 

Will a high impact sale hurt my reputation?

As former retailers we understand and respect the need to keep your reputation in tact.  We work closely with you to ensure the best message or theme for your sale.  Maintaining your standing in the community and industry is paramount to our continued success. 

As the owner, will I now be answering to you? What will I be responsible for?

You are not giving up ownership - you are reaching out for help by hiring a promotion company to partner with you during the event. Our team will choose staff that is compatible with your personnel, customer base, and the qualities of your store. Each step of the way you are consulted and have a voice in how the event is run. We need you to ensure in-house cooperation and ample warehouse and office staff to handle the increased volume. Your Project Manager will oversee the staff and closing deals.  

Why can't I run a high impact sale myself?

The truth is you can. You're a capable, creative retailer who had the guts to open your own store, hire quality staff and pursue the American dream of entrepreneurship. You're still in business, so obviously you are doing something right. The normal retail approach will not create the excitement required for a successful event. Why not have a professional by your side to maximize results while handling the details of staffing, inventory and advertising? Our proven methods yield on average a years worth of revenue in a matter of weeks. Our commission fee is often absorbed by the increase in margins.

If I hire a liquidator, will my vendors think I'm going out of business and freeze my credit?

Credit managers are often encouraged when they see a retailer actively taking steps to improve their situation. It is always best to communicate with vendors and landlords with your plans. Doing something to generate cash flow to level out from debt is viewed as a positive, not a negative. 

If I hire a promotion company, won't everyone thing I am going out of business?

KIB? Keep'em In Business.

Our primary mission is to help retailers stay in business. We craft the best option to generate cash flow and get you back on track. Retirement, restructuring, remodeling, grand re-opening and moving sales are just some of your options. We turn to GOB as the last resort and do so delicately and with dignity. 

Does a store have to be in "real trouble" before it runs a high impact sale?

Although many retailers use a promotional sale as a last resort to correct slow sales and low margins, the ideal time to run a sale is before the payables are past due and the stress is affecting your home life. 

Will I lose my employees?

We are mindful of the talent and value your current staff brings to the sale. Our goal is to keep the house staff and have our Project Manager work closely with them to enhance margins and closing ratios. Often times, house staff are renewed and invigorated by the energy surrounding a promotion. It is the perfect opportunity to increase their income and be a part of an exciting time for your store. Communication is key here. If the staff knows what to expect they are less likely to resit the temporary changes associated with the event. 

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